• Walang Nahanap Na Mga Resulta

PDF BIBLIOGRAPHY - portal.bsu.edu.ph:8081

N/A
N/A
Protected

Academic year: 2023

Share "PDF BIBLIOGRAPHY - portal.bsu.edu.ph:8081"

Copied!
45
0
0

Buong text

(1)

BIBLIOGRAPHY

WAGLISON, RHODORA B. APRIL 2010. Preferences and Perceptions of Bontoc Residents on News and Public Affairs Programs of DWFR-Radyo ng Bayan Bontoc. Benguet State University, La Trinidad, Benguet.

Adviser: Anna Liza B. Wakat, MDevCom

ABSTRACT

The study was conducted to determine the preferences and perceptions of Bontoc residents on news and public affairs programs of DWFR-Radyo ng Bayan Bontoc. It aimed to characterize the listeners of news and public affairs of the station, rank the news and public affairs programs that the listeners preferred, identify the programs and languages preferred by the listeners, identify the reasons in listening to the programs, determine the frequency and length of listening, determine the perceptions of the listeners toward the programs, determine the information needs of the respondents, and identify the suggestions of the listeners for the improvement of news and public affairs program of the radio station.

An interview schedule was used to gather the needed information from the 50 respondents who listened to news and public affairs programs of DWFR-Radyo ng Bayan Bontoc.

Finding shows that most of the respondents preferred the programs, Ifaag yo Ifaag mi, Damag 972, Government on line and Serbisyo Publiko. The respondents also preferred Ilokano as the medium in airing the programs.

(2)

The respondents claimed that they listen to these programs since it airs recent news and public issues and the topics aired are developmental, educational and informational.

Some of the respondents also claimed that Radyo peryodiko, PIA tongtongan, DILG-on-the-air, and Capitol hour are the top four least helpful programs. There reasons include repetition of topics that they already know, signal is not clear, words used are too technical and some were not concern with the topics aired. The rest claimed that they do not listen to the programs.

The respondents also need more information on health and nutrition, which includes sanitation and family planning, on education and on agriculture, which includes rice production, fruit and vegetable production, ornamental production, inland fish production and animal production.

The respondents suggested that repetition of topics should be avoided especially when it was already mentioned in the earlier programs. They also suggested that topics should be aired on time since most of the news aired were old news. Simple words should also be used so that people of all level can grasp.

They also suggested that some newscasters should make the delivery style of the news more alive by diverting the boring parts of the program, more topics on environmental issues and protection of women and children, and there should be more programs related to the youth in order for them to listen more to the programs aired.

(3)

TABLE OF CONTENTS

Page

Bibliography………... i

Abstract………. i

Table of Contents………... iii

INTRODUCTION Rationale………... 1

Statement of the Problem………. 2

Objectives of the Study……… 3

Importance of the Study………... 3

Scope and Limitation………... 4

REVIEW OF LITERATURE Types of Radio Programs………. 5

Characteristics of the Listeners……… 5

Radio Program Preferences……….. 6

Reasons for Listening………..………. 7

Perceptions……… 7

Information Needs... 8

METHODOLOGY Locale and Time of the Study………. 9

Respondents of the Study………... 9

Data Collection……… 11

(4)

Data Gathered………. 11 Data Analysis……….. 11 RESULTS AND DISCUSSION

Socio-Demographic Profile of the

Respondents……… 12

Program Preferences of the

Respondents ………

14

Language Preferences of the

Respondents ………... 14

Listenership Profile of the

Respondents………. 16

Perceptions of the Respondents towards the News and Public Affairs Programs of

DWFR Radyo ng Bayan-Bontoc………. 19 Information Needs of the

Respondents ……… 22

Suggestions of the Respondents on the

Topics Aired………. 23

SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

Summary……….

25

Conclusions………..

26 Recommendations……… 27

LITERATURE CITED……….. 28

APPENDICES A. Interview Schedule... ... ………... 30

B. Letter to the Municipal Mayor... 34 C. Program Format………... 35

(5)

INTRODUCTION

Rationale of the Study

Mass media saturates the industrialized world. The television, the newspaper, and the radio are just a few of the media channels that delivers advertisements, information, entertainment, news, opinions, music, persuasion, and other forms of communication daily.

Media not only report the news but also create the news by deciding what to report from the millions of things that happened that particular day. All of the decisions add up to the audience view of the world.

According to the radio code of the Kapisanan ng mga Brodkaster ng Pilipinas, the competitive advantage of radio, having the widest reach and thus has the capability of influencing the most number of audiences shall e handled with caution especially in news reportage and discussion of public issues. Although at best news shall be investigative and probing, it shall be accurate in its facts, seeing to it that it does not violate the constitutional rights of anyone. Rather it shall present fair and shall strive to present both sides of an issue, and ready to rectify an error immediately.

Public affairs programs shall strive to contribute to national development and shall aim at articulating as broad a spectrum of opinions as possible. In addition, it shall present public issues free from personal bias, prejudice, inaccurate and misleading information.

In Bontoc, Mountain Province, DWFR Radyo ng Bayan has at least thirty-two programs which are classified under news, lecture, documentary, musical and

 

(6)

2 lecture/discussion. It airs from six in the morning to eight in the evening for weekdays and airs from six in the morning to six in the afternoon for Saturdays and Sundays.

DWFR Radyo ng Bayan Bontoc has a broadcasting power of one- kilowatt and covers the eight municipalities of Mountain Province which are Besao, Bontoc, Sadanga, Sagada, Sabangan, Tadian, and some parts of Bauko and Barlig.

The study was conducted to assess the preferences and perceptions of the listeners of news and public affairs programs aired on Radyo ng Bayan Bontoc. It aims to find out if the residents of Bontoc patronize the news and public affairs programs aired on the station and to determine whether or not the intended listeners are being benefited with the programs.

It is further expected that this study will aid the station in monitoring and evaluating their programs, hence its weaknesses and strengths will be known. It is necessary to know if its objectives are being attained or not and thus serve as guide in the improvement of the programs.

Statement of the Problem

The research proposal is intended for the following questions:

1. What are the socio-demographic characteristics of the listeners?

2. What news and public affairs programs aired on Radyo ng Bayan-Bontoc do the listeners patronize?

3. What are the programs and languages preferred by the listeners?

4. What are the reasons of the listeners in listening to the programs?

5. How often and how long do they listen?

(7)

3 6. What are the perceptions of the listeners on the programs?

7. What are the information needs of the listeners?

8. What are the suggestions of the listeners for the improvement of news and public affairs program of the radio station?

Objectives of the Study The study aimed to:

1. Characterize the listeners of news and public affairs of the station;

2. Rank the news and public affairs programs that the listeners preferred;

3. Identify the programs and languages preferred by the listeners;

4. Identify the reasons in listening to the programs;

5. Determine the frequency and length of listening;

6. Determine the perceptions of the listeners toward the programs;

7. Determine the information needs of the respondents; and

8. Identify the suggestions of the listeners for the improvement of news and public affairs program of the radio station.

Importance of the Study

The result of the study may provide information to the radio broadcasters of Radyo ng Bayan Bontoc for the improvement of the programs.

More over, research results may be used by the radio station in monitoring and evaluating their programs.

It can also be used as reference by the students and researchers in communication.

(8)

4 Scope and Limitation

The study covered four barangays of Bontoc namely; Bontoc Ili, Caluttit, Poblacion, and Samoki.

The research focused on the news and public affairs programs of Radyo ng Bayan Bontoc, the programs that the listeners patronize, the listeners of news and public affairs of the station, the programs and languages preferred by the listeners, the reasons in listening to the programs, frequency and length of listening, perceptions towards the programs, and suggestions for the improvement of news and public affairs programs of the station.

The research did not include other program types excluding the listener’s attitude towards the station, its programs and its broadcasters.

(9)

5 REVIEW OF LITERATURE

Types of Radio Programs

The radio program types are classified as sports news (sports commentary, live broadcasts) , news and information program types (news, documentaries, business &

finance, traffic, nature, science & technology), art/cultural programs (classical music, jazz/blues, theater, musicals, opera), women-oriented programs (fashion, cooking, home decoration), and entertainment programs like music and dramas (Soong, 2001).

According to Songco, (1988) the various types of programs are classified into educational (and non-formal), informational and entertainment. Formal educational programs refer to the radio programs integrated with in the regular school from the primary grade to the university. Non-formal educational on the other hand includes programs designed for training and learning experiences pertaining to the technical or vocational work and to good citizenship. An informational program is intended to develop and encourage public awareness and to disseminate information related to development. Programs designed to entertain listeners are under entertainment category.

In Bontoc, Mountain province, DWFR Radyo ng Bayan has at least thirty-two programs which are classified under news, lecture, documentary, musical and lecture/discussion. Eleven of these programs were under news and public affairs which were One Morning Show, Government On Line, PIA Tongtongan, Capitol Hour, Radyo Peryodiko, Damag Probinsya ken Rehiyon, Damag 972 (972 News), Serbisyo Publiko, Ifaag Yo, Ifaag Mi, DILG-On-The-Air and Good Evening Cordillera (Balio, 2009).

   

(10)

6 Characteristics of the Listeners

Dumapis (2005) found out that in Bontoc, Mountain Province, majority (69.23

%) of the listener-respondents belonged to the 21-40 age bracket, the youngest being 18 and the oldest, 49.There were more males and there were also more married respondents.

On the other hand, the findings of Dawiguey (2004) indicated that majority (74%) of the listeners of Radyo ng Bayan Bontoc belonged to the age bracket 15-25; 65% of were female, all had formal education; 70% of the respondents were unemployed. Those who were employed were laborers and government employees, and the unemployed were housewives and students.

Fifty percent of the listener-respondents of Radyo Natin in the three barangays of Mankayan fell under the age bracket of 21-40; there were more female respondents (68%) than male (32%). Majority (52%) was married, and almost all of the respondents had formal education (Anno, 2003).

Radio Program Preferences

The top five programs preferred by the listeners of Bontoc, Mountain province were: Ifaag yo Ifaag mi (34%): Damdamag (30%); Damdamag alas Dose (20%); Gabay Pang-agrikultura(16%); and Bantay ng Bayan (14%). These programs were aired from six in the morning to twelve in the afternoon (Dawiguey, 2004).

Balanggoy (2004) stated that 56% of the respondents preferred drama;

26%entertainment; and 22% educational program. In the same study, it was found out that there is a difference in program preferences between males and females. Among the males prefer drama as their first, entertainment, second, and educational program, third.

(11)

7 Females on the other hand, prefer drama as their first choice; educational program, second; and entertainment, third.

Anno (2003) stated that those aged 20 or younger preferred entertainment to informational and educational program. The same is true for those who were 41 to 60 years old. Those who were 21-40 years old preferred informational programs only.

Bacolong (2004) said that the audiences are more interested in information program that are related to its needs and interest.

Reasons for Listening

Dumapis (2005) in her study stated that majority (69.23%) of her respondents claimed that they wanted to know what their political leaders were doing. The other reasons were that they wanted to know what the different government agencies were doing, to know what is going on in the world and to be entertained.

Similarly, Dawiguey (2004) reported that majority (96%) of the respondents listened to the programs of Radyo ng Bayan because it gives information about the events around them, while the rest listened for entertainment.

Perception

Perception involves all the way of becoming aware of things, people, happenings or ideas. Judgments involve all the ways of coming to conclusions about what has been perceived. If people differ systematically in what they perceive and in how they reach conclusions then it is only reasonable for them to differ correspondingly in their interest, reactions, values, motivations and skills (Myers, 1998).

(12)

8 In addition, Pocdo (2003) found out that 90% of the respondents in Pacso, Kabayan, Benguet said that the time of airing is appropriate for the program; 6% claimed that the program is too late; and only 4% claimed that the time of airing is too early. In the same study, 94% of the respondents claimed that the topics aired were helpful and 64% claimed that it was not helpful.

Information Needs

Maslog (1988) said that the rural women, men, and children vary in information needs according to their occupation, residence, sex, roles, interests, and problems.

In Pacso, Kabayan, 78% of the farmers needed health issues, 68% on animal raising and 38% on food processing (Pocdo, 2003).

According to Paulino (2003), radio listeners in Palina, Kibungan, Benguet needed information on news and public service announcement, 58%; agriculture 24%; and livelihood 18%.

Balanggoy (2003) found out that the respondents of Pandayan, Tadian, Mountain Province needed information on controlling pest and diseases, vegetable production, health, environmental issues, science and technology, animal production and nutrition and orchard production.

(13)

9 METHODOLOGY

Locale and Time of the Study

The study was conducted in Bontoc, Mountain Province (Figure 1).

Bontoc is situated at the center of the province, along the Cordillera Mountains of Northern Philippines. It is the capital municipality of Mountain Province. According to the latest census, it has a population of 24,798 people in 5,035 households.

Bontoc has sixteen barangays. The study was conducted mainly in four barangays of Bontoc namely; Bontoc Ili, Caluttit, Poblacion and Samoki.

DWFR Radyo ng Bayan Bontoc has a broadcasting power of one- kilowatt and covers the eight municipalities of Mountain Province which are Besao, Bontoc, Sadanga, Sagada, Sabangan, Tadian, and some parts of Bauko and Barlig.

News and public affairs programmes constitute the bulk of Philippine Broadcasting Service (PBS) transmission. Emphasis is placed on programme content that promotes public awareness of official government activities, presidential addresses, Senate and House proceedings, and national events.

The area was chosen since it is where Radyo ng Bayan is located.

The study was conducted from December 2009 to January 2010.

Respondents of the Study

There were 50 respondents who were listeners of the news and public affairs program of Radyo ng Bayan Bontoc. They were purposively chosen based on the following criteria:

   

(14)

10

Figure 1. Map of Mountain Province showing the location of the study

(15)

11

*must own a radio

*must be listening to news and public affairs programs of Radyo ng Bayan

*must be 18 years old and above

Respondents were from government agencies and from community members which were housewives, farmers, students, store owners, and others.

Data Collection

An interview schedule was used to gather information from the listener- respondents of news and public affairs programs aired on Radyo ng Bayan Bontoc.

Data Gathered

The data gathered were the news and public affairs programs aired on Radyo ng Bayan Bontoc, characteristics of the listeners, programs and languages preferred by the listeners, reasons in listening to the programs, frequency and length of listening, perceptions towards the programs, information needs of the respondents and the suggestions for the improvement of news and public affairs programs of the radio station.

Data Analysis

All information from the respondents were tabulated, analyzed, and interpreted using frequency counts and percentages.

(16)

12 RESULTS AND DISCUSSION

Socio-demographic Profile of the Respondents

Fifty (50) residents of the four barangays of Bontoc, Mountain Province who listened to news and public affairs programs of DWFR Radyo ng Bayan were purposively chosen as the respondents of the study.

Table 1 shows the socio-demographic profile of the respondents.

Among the 50 respondents, 40% belonged to the age bracket of 18-27, 24% to the age bracket of 28-37 and only 8% belong to the age bracket of 68-77.

As to the sex, it shows that 54% were female and 46% were male. For civil status, 46% of the respondents were married, 44% were single while 10% were separated and or widowed.

In terms of educational attainment, results show that (50%) reached college level;

36% were college graduates and 14% finished high school. Findings mean that the respondents attended formal education.

For occupation, 46% were employed; 30% unemployed; and 24% self-employed.

The self-employed were storekeepers, tricycle drivers, and farmers while those who were employed were the government employees and the unemployed were the students and housekeepers.

The findings imply that the respondents who listened to news and public affairs programs of DWFR Radyo ng Bayan Bontoc were of different age brackets, have different educational attainment and have varied sources of income.

     

(17)

13 Table 1. Socio-demographic profile of the respondents

CHARACTERISTICS FREQUENCY PERCENTAGE N=50

Age

18-27 20 40

28-37 12 24

38-47 8 16

48-67 6 12

68-77 4 8

TOTAL 50 100

Sex Female 27 54

Male 23 46

TOTAL 50 100

Civil status Single 22 44

Married 23 46

Others (separated, widow, etc) 5 10

TOTAL 50 100

Educational attainment High school level 7 14

College level 25 50

College graduate 18 36

TOTAL 50 100

Occupation Employed 15 30

Unemployed 23 46

Self-employed 12 24

TOTAL 50 100

(18)

14 Program Preferences

Table 2 shows the program preferences of the respondents. “Ifaag yo ifaag mi”

ranked number one as the respondents’ preference among the news and public affairs programs of DWFR Radyo ng Bayan Bontoc. This program airs local news reports and includes interviews with local officials, LGU and national line agencies’

heads/employees and concerned citizens.

Twenty six percent of the respondents chose Damag 972 that airs a rundown of news of the day (local, regional, national, business, foreign, sports news and weather updates).

Government on line and Serbisyo Publiko which features various programs, projects and activities of LGUs, national line agencies and other programs of the administration and public service announcements ranked third with a percentage of 24%.

This finding is similar to the study of Dawiguey (2004) where in “Ifaag yo ifaag mi” ranked number one as the respondent’s preference among the programs of DWFR Bontoc.

It also conformed with the study of Bacolong (2004) that the listeners are more interested in information programs that are related to their needs and interests.

Language Preferences of the Listeners

Table 3 shows the language preferences of the respondents.

As shown in Table 3, 36% of the respondents preferred Ilokano to be the medium in delivering the programs. Thirty-two percent claimed that they preferred English, most were government employee-respondents while twenty-eight percent claimed that they

(19)

15 preferred Tagalog. Programs aired by Radyo ng Bayan-Bontoc were broadcasted in Ilokano.

This finding was similar to the study of Dawiguey (2004) that most of the residents of Central Bontoc preferred Ilokano to be the medium in delivering the programs.

Table 2. Radio program preferences among listeners of DWFR Radyo ng Bayan-Bontoc PROGRAMS FREQUENCY

N==50

PERCENTAGE

RANK

Ifaag Yo Ifaag Mi 15 30 1

Damag 972 13 26 2

Government On Line 12 24 3.5

Serbisyo Publiko 12 24 3.5

One Morning Show 11 22 5

Damag Probinsya ken Rehiyon 10 20 6

Good Evening Cordillera 9 18 7

Capitol Hour 8 16 8

DILG-on-the-air 5 10 9.3

PIA Tongtongan 5 10 9.3

Radyo Peryodiko 5 10 9.3

*multiple responses

(20)

16 Table 3. Respondents’ preferred language for the news and public affairs programs of DWFR Radyo ng Bayan –Bontoc

LANGUAGE NO. OF RESPONDENTS PERCENTAGE

Ilokano 18 36

English 17 34

Tagalog 14 28

Kankanaey 9 18

*multiple responses

Listenership Profile of the Respondents

Reasons for listening. Table 4 presents the reasons of the respondents in listening to the news and public affairs programs of DWFR Radyo ng Bayan Bontoc. The leading reasons were: good source of information (34%) which includes local, regional, national, business, and foreign, sports news, and weather updates; and correspond with respondents’ usual free time during lunch break and in the morning (28%). Other reasons include topics were interesting, topics were accurate and the programs were wholesome.

Similarly, Dawiguey (2004) reported that majority (96%) of the respondents listened to the programs of Radyo ng Bayan because it gives information about the events around them.

Duration of listening. Table 5 presents the length of listening of the respondents.

Among the 50 respondents, 36% listened for an hour, 32% listened less than an hour, 10% listened for two hours, 8% listened for three hours and 14% listened for four hours.

Results show that the respondents do not want too long news since they were used to listening to short news.

(21)

17 Frequency of listening. Table 6 presents that among the 50 respondents, 44%

listened if time permits since most of the respondents listened during lunch break and in the morning. Twenty two percent claimed that they listened everyday, 10% once a week and 8% twice a week.

From the interviews, most of the respondents mentioned that during the airing of the programs (10am -5 pm) they were on their work (for those employed), or school (for students) and they cannot listen to these programs.

One respondent claimed that he only listened once in a while on news and public affairs since the local news aired on the station was just a repetition of what he already know which he acquired first from a conversation with some of the community members.

Table 4. Respondents’ reasons for listening to news and public affairs programs of DWFR Radyo ng Bayan-Bontoc

REASONS FREQUENCY PERCENTAGE N=50

Good source of information

Program correspond to their free time Topics were interesting

Topics were accurate Wholesome programs

17

14

7

7

3

34

28

14

14

6

*Multiple responses

(22)

18 Table 5. Length of listening among the respondents

LENGTH NUMBER PERCENTAGE Less than an hour 16 32

1 hour 18 36 2 hours 6 10 3 hours 4 8 4 hours 7 14 TOTAL 50 100

*Multiple responses

Table 6. Frequency of listening among the respondents

FREQUENCY OF LISTENING NUMBER PERCENTAGE Listen if time permits 27 54

Everyday 14 28

Once a week 5 10

Twice a week 4 8 TOTAL 50 100

*Multiple responses

(23)

19 Perceptions Towards the News and Public Affairs

Programs of DWFR Radyo ng Bayan-Bontoc

Table 7 shows the perceptions of the respondents towards the news and public affairs programs of DWFR Radyo ng Bayan-Bontoc. Among the 50 respondents, 30% of claimed that “Ifaag yo ifaag mi” ranked number one as the most helpful program among the eleven news and public affairs program of the station. Most of the respondents claimed that the programs’ time of airing corresponds with their free time to listen to news and this was during lunch time.

It was followed by the program “Damag 972” which runs down news of the day and aired in the morning and another in the evening as second in rank, while “Government on Line” and “Serbisyo Publiko” tied for the third rank. These programs were also being aired in the morning.

One Morning Show ranked fourth followed by Damag Probinsya ken Rehiyon, Good Evening Cordillera, Capitol Hour, DILG-on- the -Air, PIA Tongtongan, and Radyo Peryodiko. Respondents claimed that they ranked these programs as least helpful since they are not concerned with the topics aired.

Table 8 shows the reasons of the listeners as to why they chose the above programs as the most helpful to them. Among the 50 respondents, 48% claimed that they listened to these particular programs because it airs recent news and public issues, 28% said that the topics aired are informative and gives detailed news, and the other reasons stated were topics aired are developmental and educational.

(24)

20 Table 7. Respondents ranking of the news and public affairs programs of DWFR

Radyo ng Bayan-Bontoc

PROGRAMS FREQUENCY N=50

PERCENTAGE RANK

Ifaag yo ifaag mi 15 30 1

Damag 972 13 26 2

Government on line 12 24 3.5

Serbisyo publiko 12 24 3.5

One morning show 11 22 5

Damag probinsya ken Rehiyon 10 20 6

Good Evening Cordillera 9 18 7

Capitol hour 8 16 8

DILG-on-the-air 6 12 9.5

PIA Tongtongan 6 12 9.5

Radyo Peryodiko 3 6 11

*Multiple responses

Radyo Peryodiko was the least helpful followed by PIA Tongtongan and DILG - on- the -air. As to the reasons of the respondents for ranking these programs as least helpful, 36% claimed that topics they already know were always repeated, 34% claimed

(25)

21 Table 8. Respondents’ reasons for ranking the news and public affairs

REASONS FREQUENCY PERCENTAGE N=50

For helpful programs

Airs recent news and public issues 19 48 Topics aired are informative 14 28 Topics aired are developmental 7 14 Topics aired are educational 7 14 Introduces new technologies 1 2 For least helpful programs

Topics aired are always repeated 18 36 Station is not clear 17 34 Words used are too technical 4 8 Not concern with the topics aired 4 8 Do not listen to the particular program 4 8

*Multiple responses

that station was not clear, 8% said that words used were too technical and were not concern with the topics aired and 4% claimed that they do not listen to the programs.

(26)

22 Information Needs

Table 9 shows the information needs of the respondents. Forty four percent of the respondents claimed that they needed information on health and nutrition, which includes sanitation, medical updates and family planning. Thirty-eight percent claimed that they needed information on agriculture, which includes rice production, fruit and vegetable production, ornamental production, inland fish production and animal production. Other information needs includes education, social welfare programs and services available, housing and home management, recreational services, employment and how to impart values to children.

This finding is similar to the results of Dawiguey (2004) that the number one information needs in the central part of Bontoc is on health and nutrition followed by agriculture.

Table 9. Information needs of the respondents of Bontoc, Mountain Province

INFORMATION NEEDS FREQUENCY PERCENTAGE N=50

Health and nutrition 22 44

Agriculture 19 38

Education 19 38

Social welfare programs and Services available 18 36

Employment 11 22

Housing and home management 11 22

Recreational services 4 8

How to impart values to children 4 8

*multiple responses

(27)

23 Suggestions of the Respondents

on the Topics Aired

The suggestions of the respondents on the topics aired are presented in Table 10.

The respondents claimed that the following suggestions should be considered:

Avoid repetition of topics. The respondents suggested that repetition of topics should be avoided especially when it was already mentioned in the earlier programs.

Topics should be aired on time. They also suggested that topics should be aired on time since most of the news aired were old news. Simple words should also be used so that people of all level can grasp.

More information on the protection of women and children. Most of the government employee-respondents specifically the PNP officers suggested that there should be more news and public affairs on environmental issues and protection of women and children since they are more concerned with these issues.

More training to newscasters. Some of the respondents suggested that some of the hosts of Radyo ng Bayan should undergo more training in broadcasting for the improvement of news and public affairs programs of the station.

Explain further the topic. It was also suggested that the newscasters should explain further the topic and make the delivery of the news more alive by diverting the boring parts of the program.

More programs related to youth activities. The student-respondents suggested that there should be more programs related to the youth in order for them to listen more to the programs of the radio station.

(28)

24 Table 10. Suggestion of the respondents on the improvement of the programs

SUGGESTIONS RANK

Avoid repetition of topics 1

Topics should be aired on time 2

Use simple words for easy understanding 3

More information on environmental issues 4

More information on the protection of women and children 5

Explain further the topic 6

More training to newscasters 7

Make the delivery style of the news more alive 8

More programs related to youth activities 9

*multiple responses

(29)

25 SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

Summary

The study was conducted to characterize the listeners of news and public affairs programs of the station, rank the news and public affairs programs that the listeners preferred, identify the programs and languages preferred by the listeners, identify the reasons in listening to the programs, determine the frequency and length of listening, determine the perceptions of the listeners toward the programs, determine the information needs of the respondents and identify the suggestions of the listeners for the improvement of news and public affairs program of the radio station.

An interview schedule was used to gather the needed data. The respondents of the study were the residents of the four barangays of Bontoc namely; Bontoc Ili, Caluttit, Poblacion and Samoki. A sample of 50 respondents was chosen using purposive sampling method.

Most of the respondents preferred the programs, Ifaag yo Ifaag mi, Damag 972, Government on line and Serbisyo Publiko. The respondents also preferred Ilokano as the medium in airing the programs.

The respondents claimed that they listen to these programs since it airs recent news and public issues, gives detailed news, and the topics aired were developmental, educational and informational.

Some of the respondents also claimed that Radyo peryodiko, PIA tongtongan, DILG-on-the-Air, and Capitol hour were the top four least helpful programs. Their reasons included repetition of topics that they already knew, signal was not clear, words

(30)

26 used were too technical and some were not concern with the topics aired. The rest claimed that they do not listen to the programs.

The respondents also needed more information on health and nutrition, which included sanitation and family planning, on education and on agriculture, which included rice production, fruit and vegetable production, ornamental production, inland fish production and animal production.

The respondents suggested that repetition of topics should be avoided especially when it was already mentioned in the earlier programs. They also suggested that topics should be aired on time since most of the news aired were old news. Simple words should also be used so that people of all level can grasp.

They also suggested that some newscasters should make the delivery style of the news more alive by diverting the boring parts of the program, more topics on environmental issues and protection of women and children, and there should be more programs related to the youth in order for them to listen more to the programs aired.

Conclusions

Based on the findings of the study, the following conclusions were derived:

1. The most preferred program of the listeners of news and public affairs programs of Radyo ng Bayan Bontoc was Ifaag yo Ifaag mi which aired local news reports, government programs, and PSAs.

2. The most preferred language is Ilokano.

3. The most preferred time of listening to radio news programs by the respondents where in the morning and in between breaks and most of them favored short news over

(31)

27 lengthy ones.

4. The most needed information by the respondents were on health and nutrition, education and agriculture.

5. The respondents have various comments and suggestions for the improvement of news and public affairs programs of DWFR Radyo ng Bayan-Bontoc.

Recommendations

Based on the conclusions, the following recommendations were formulated.

1. The station should conduct more surveys to assess the perceptions of the listeners and to increase their awareness about the news and public affairs programs of the station.

2. The station should continue broadcasting news and public affairs in Ilokano.

3. The station should look into the possibility of reinventing the time and length of the news and public affairs programs of the station to meet the respondents’ time preferences.

4. The station should enrich more their programs with topics on health and nutrition, education and agriculture to meet the information needs of the respondents.

(32)

28 LITERATURE CITED

ALLAN, M. G. 2007. Listenership of the Program “Boses ti Farmers” in Poblacion, Kibungan, Benguet. BS Thesis. Benguet State University, La Trinidad, Benguet.

P. 6.

ANNO, J. B. 2003. Listenership of Radyo Natin FM Buguias in the Three Barangays of Mankayan, Benguet. BS Thesis. Benguet State University,La Trinidad, Benguet.

Pp. 4, 21.

ATIWAG, J. C. 1997-1998. The Listenership of BSU’s Agri-school on the air Program in Lengaoan, Buguias. BS Thesis. Benguet State University,La Trinidad, Benguet.

P. 19.

BACOLONG, A. M. 2004. Evaluation of the Educational Radio Programs of the four AM Stations in Baguio City. BS Thesis. Benguet State University, La Trinidad,

Benguet. P. 12.

BALANGGOY, M. P. 2003. Radio Programs and Station Preferences of AM Band Listeners in Pandayan, Tadian, Mt. Province. BS Thesis. BSU, La Trinidad, Benguet. P. 15.

BALIO. D. K. 2009. Radyo ng Bayan. Profile of the Station (Personal Interview).

DAWIGUEY, A. G. 2004. Radio Program Preferences and Perceptions of Listeners on Radyo ng Bayan-Bontoc in Five Barangays in Bontoc, Mountain Province. BS Thesis. Benguet State University, La Trinidad, Benguet. Pp. 6, 7, 17.

DUMAPIS, A. I. 2005. Live Tongtongan as a Medium to Promote Awareness on Government Programs in Bontoc, Mountain Province. BS Thesis.

Benguet State University, La Trinidad, Benguet. Pp. 4-6.

MASLOG. C. C. 1988. Philippine Communication: An Introduction. New Day Publisher.

Quezon City. P. 12.

MYERS, I. 1998. Jung’s Theory of Psychological Types and the MBTI @ Instrument.

Retrieved on December 2, 2009 from http://www.capt.org/mbti-assessment/mbti- overview.htm

PAULINO, N. L. 2003. AM and FM Station Listener in Barangay Palina, Kibungan, Benguet. BS Thesis. Benguet State University, La Trinidad, Benguet. P. 19.

POCDO, M. S. 2005. Attitudes and Perceptions of farmers on BSU-ON-THE-AIR in barangay Pacso, Kabayan, Benguet. BS Thesis. Benguet State University, La Trinidad, Benguet. P. 22.

(33)

29 PUR-AYAN, J. O. 2007. Perceptions on the DZWT Commentary Program Action Line Among the Listeners in Irisan, Baguio City. BS Thesis. Benguet State University, La Trinidad, Benguet. P. 11.

SONGCO, E. I. 1988. Fundamentals of Radio Broadcasting in Philippine Communication: an Introduction. New Day Publisher. Quezon City. P 204.

SOONG, R. 2001. Intermedia Duplications: Television and Radio Program Types.

Retrieved on December 1, 2009 from http://www.zonalatina.com/

(34)

30 APPENDIX A

INTERVIEW SCHEDULE

PREFERENCES AND PERCEPTIONS OF BONTOC RESIDENTS ON NEWS AND PUBLIC AFFAIRS PROGRAMS OF

DWFR-RADYO NG BAYAN BONTOC

Barangay: __________________________

A.Socio-demographic characteristics of the respondents

1.Name: (Optional) ____________________________________

2.Age: ______

3.Sex: ______

4.Civil status: ____Single ____ Married ____ Others 5.Occupation: ____Farmer ____Housekeeper

____Student ____Government Employee (What profession?) ____Others (pls. specify)_____________________

6.Educational Attainment:

_____Elementary level _____ College level

_____High school level _____ College graduate,Course __________

_____Others (pls. specify)________________________

B.Preferences

1. What programs do you listen to?

____ One Morning Show ____ Damag 972(972 News) ____ Government On Line ____Serbisyo Publiko ____ PIA Tongtongan ____ Ifaag Yo Ifaag Mi ____ Capitol Hour ____ DILG-on-the-air

____ Radyo Peryodiko ____ Good Evening Cordillera ____Damag Probinsya ken Rehiyon

2. What programs do you prefer?

( Please rank your preferences with 1 as the most preferred)

(35)

31 ____ One Morning Show ____ Damag 972(972 News)

____ Government On Line ____ Serbisyo Publiko ____ PIA Tongtongan ____ Ifaag Yo Ifaag Mi ____ Capitol Hour ____ DILG-on-the-air

____ Radyo Peryodiko ____ Good Evening Cordillera ____Damag Probinsya ken Rehiyon

Why? _________________________________________________________.

4. What language/languages do you prefer to listen?

____English ____Kankana ey ____Ilokano ____Tagalog ____others (pls. specify)

C. Reasons for listening

1. Why do you listen to the programs?

___Clear signal ___Good in disseminating information ___Fast access of news ___Wholesome programs

___ Fair in news delivery ___News clearly understand

___ Others (pls. specify)____________________________________________

D. Frequency and Length of Listening

1. How long do you listen to News and Public Affairs programs?

____less than an hour ___1 hour ____2 hours ___ 3 hours

____4 hours ___the whole program 2. How often do you listen?

___I listen if I have time ___everyday

___once a week ___two times a week ___ others (pls. specify)

E. Perceptions

1. What programs do you think is helpful to you?

__________________________________________________________________

Why?

___it airs recent news and public issues

(36)

32 ___it introduces new technologies in farming

___topics aired are informative to the general public ___topics aired are educational

___others (pls. specify) ________________________________________

2. What programs do you think are not helpful to you?

_____________________________________________________________________

Why?

___topics aired are always repeated ___words used are too technical

___ others (pls. specify)________________________________________

3. What is/are your perceived benefits in listening to the programs?

___it gives information and updates within the locality ___it provides updates and concern on government issues ___ others (pls. specify)

F. Information Needs

1. What topics do you need to be aired?

___ A. Health and nutrition ___Nutrition

___ Sanitation/Garbage disposal ___ Family planning services ___B. Agriculture

___Rice production ___Vegetable Production ___Ornamental production ___Fruit production ___Inland fish production

___ Animal raising/Production ___C. Education

___D. Social welfare programs and services available ___E. Housing and home management ___F.Recreational services

___G. Employment

___ others (pls. specify)_______________________________________________

(37)

33 G. Suggestions/Comments

a. What do you suggest about the topics aired?

____________________________________________________________________

_______________________________________________________________

b. Any comments about the news and public affairs program?

____________________________________________________________________

_______________________________________________________________

THANK YOU!!!!!!!!!!

(38)

34 APPENDIX B

Benguet State University COLLEGE OF AGRICULTURE Department of Development Communication

La Trinidad, Benguet

January 22, 2010 FRANKLIN C. ODSEY

Municipal Mayor

Bontoc, Mountain Province Sir:

Greetings!

I am a fourth year student of Benguet State University taking up BS in Development Communication majoring in Community Broadcasting under the College of Agriculture.

As part of the requirements of this degree, I am currently conducting my undergraduate thesis entitled, “PREFERENCES AND PERCEPTIONS OF BONTOC RESIDENTS ON NEWS AND PUBLIC AFFAIRES PROGRAMS OF RADYO NG BAYAN BONTOC.”

In this regard, please allow me to conduct an interview schedule among the residents in the barangays of Bontoc Ili, Caluttit, Poblacion and Samoki. Rest assured that the information to be gathered will be used for academic purpose only.

Thank you and God bless.

Truly yours,

Rhodora Baucas Waglison Researcher

Noted:

Anna Liza B. Wakat

Adviser, Advisory Committee And Department Chairperson

(39)

35

APPENDIX C

PHILIPPINE BROADCASTING SERVICE DWFR RADYO NG BAYAN

Bontoc, Mountain Province PROGRAM FORMAT February-December 2009 MONDAYS-FRIDAYS

TIME PROGRAM TITLE PROGRAM DESCRIPTION ANCHORPERSON/S

6:00-8:00 a.m. ONE MORNING SHOW Hook-up to NBN/DZRB STANDBY ANNOUNCERS:

LUZVIMINDA FESWAY &

CEASAR BOGUEN 8:00-8:15 a.m. DAMAG 972 (972 News) • It airs a rundown of news of the day (local, regional,

national, business, foreign, sports news, and weather

updates) DONALYN KAWIS-BALIO

MR. JOEL FAGSAO -DTI HOUR (FRIDAYS)

8:15-9:00 a.m.

DTI HOUR (FRIDAYS)

GOVERNMENT ON LINE • It features the priority & special programs of Her Excellency President Gloria Macapagal-Arroyo such as the CLEEP/Social Marketing, Investment /Buy Filipino, Climate Change/Environment, Anti-Drug Campaign, Mindanao Peace, Fairness in Media, and BEAT THE ODD

• Various programs, projects, and activities of LGUs, national line agencies and other programs of the administration.

• Interviews with concerned government employees and heads of offices, local officials and NGOs; and PSAs 9:00-10:00 a.m. SERBISYO PUBLIKO • Features the programs/projects of the administration,

LGUs, and National Government Agencies

ZEFORA BOSONGAN &

APOLLO PADAEN (TANDEM)

(40)

36

• Features impact of the administration’s

programs/projects, and other programs, projects and activities of the government to intended beneficiaries

• Interviews with concerned government offices/LGUs/organizations.

• Public Service Announcements 10:00-11:00 a.m. NARAGSAK A

PAGTAENGAN (A Happy Home)

• It features information relative to home management, family, gender and development issues, youth and senior citizens concerns, & health issues.

• It also features the ill effects of drug addiction/abuse among the youths, students, family, and to the community

• Interviews with doctors, health workers, and other concerned agencies and individuals/families; and PSAs.

• It promotes wholesome families and communities.

LUZVIMINDA FESWAY DONALYN KAWIS- BALIO ( MONDAYS)

11:00-12:00 a.m. PIA TONGTONGAN

(PIA ON THE AIR) • It discusses/disseminates government- related issues, PIA dispatch, daily grid, national & local press releases of the government

• Interviews with national government agencies’/local government units’ officials and employees, and PSAs.

• Features special programs/projects and priority programs of PGMA

PIA STAFF

12:00-12:15 p.m. DAMAG 972 (972 News) • It airs a rundown of news of the day (local, regional, national, business, foreign, sports news, and weather updates

CEASAR BOGUEN ZEFORA BOSONGAN - FRIDAYS

12:30-1:00 p.m. IFAAG-YO, IFAAG MI (Inform Us, We Will Share/Disseminate)

• local news reports /issues

• Interviews with local officials, LGU and national line agencies’ heads/employees, and concerned citizens

• On-the -street interviews ; Government programs; and PSAs.

CEASAR BOGUEN ZEFORA BOSONGAN - FRIDAYS

(41)

37

Wednesdays

Thursdays

CAPITOL HOUR • Focuses on the different programs, projects, and activities of the provincial government, as well as programs/projects of the administration being implemented in the province

• Interviews with provincial government officials, department heads and employees. It also features the on-goings of the Sangguniang Panlalawigan.

CEASAR BOGUEN /OFFICE OF THE MEDIA AFFAIRS OF THE PROVINCIAL

GOVERNMENT

DILG -ON-THE AIR • Tackles issues relative to local governance. It informs the community of pertinent issues affecting them and the local government units. It disseminates DILG programs, projects, activities and memoranda of the department.

DILG STAFF/CEASAR BOGUEN

1:00-2:00 p.m. KUMPLETOS REKADOS • Features local songs, poems, jokes, riddles, and the like.

• It airs requests and dedication/greetings from listeners

ZEFORA BOSONGAN CEASAR BOGUEN (WEDNESDAYS AND THURSDAYS ) 2:00-3:00 p.m. SALUDSOD KEN

SUNGBAT

(Question & Answer)

• features positive Filipino values, culture and arts interspersed with songs related to the program/topic

• Answers questions on issues related to culture, arts and positive Filipino values. Entertains queries from the listening public related to such issues.

CEASAR BOGUEN LUZ FESWAY - FRIDAYS

3:00-4:00 p.m. RADYO MAGASIN • News features/updates on lifestyle and health, success stories, sports, interviews and PSAs.

• Features programs/campaigns of the administration related to environment/climate change, investment/buy Filipino, and anti-drug campaign with interviews with concerned government agencies

• Public Service Announcements

ARLENE FAGYAN ZEFORA BOSONGAN - MONDAYS

(42)

38

4:00-5:00 p.m. RADYO PERYODIKO • Interviews with various government agencies relative to the special projects/priority programs of the

administration

• Features latest news updates in national, foreign, business, foreign, sports, and government programs

• local/regional news reports

• Live/recorded field reports from other announcers/reporters

LUZ FESWAY

DONALYN KAWIS-BALIO - (MONDAYS)

5:00-6:00 p.m. BAYANIHAN • It features issues in agriculture, livelihood programs, and poverty alleviation related programs and projects of the government

• Interviews with concerned government agencies

ARLENE FAGYAN

APOLLO PADAEN - MONDAYS

6:00-6:15 p.m. DZRB NEWS/

DAMAG 972 (972 News) • It airs a rundown of news of the day (local, regional, national, business, foreign, sports news, and weather updates

HOOK-UP TO DZRB/APOLLO PADAEN

6:15- 7:00 p.m. GOOD EVENING

CORDILLERA • local /regional issues

• LGUs updates

• It features the priority & special programs of President Gloria Macapagal-Arroyo such as the CLEEP/Social Marketing, Investment /Buy Filipino, Climate

Change/Environment, Anti-Drug Campaign, Mindanao Peace, & Fairness in Media, and BEAT THE ODD

• Other Government programs/projects and activities

• Public Service Announcements

APOLLO PADAEN

Note: Presidential coverage/s, Malacañang Press Briefings, Hourly news and major news are being hooked-up thru DZRB via internet.

(43)

39

SATURDAY PROGRAM February - December 2009

TIME PROGRAM TITLE PROGRAM DESCRIPTION ANCHORPERSON/S 6:00-7:00

a.m.

DAMAG PROBINSIYA KEN REHIYON

( Provincial and Regional News)

• It disseminates issues on provincial and regional level.

• Current events

• PSAs

ZEFORA BOSONGAN

7:00-8:00 a.m.

MORAL RECOVERY PROGRAM

• Disseminates issues/information related to moral values

• Features issues on the evil effects of illegal drugs; & protection and preservation of the Environment

MRP-VFCI/ ZEFORA BOSONGAN

8:00-9:00 a.m.

RNB MORNING SOUNDS

& INFORMATION

• Musical program

• News updates/news features

ZEFORA BOSONGAN 9:00-10:00

a.m.

MUSIC

EXTRAVAGANZA &

BITS OF INFORMATION PART 1

• Musical program

• News updates/feature news

• PSAs

ARLENE FAGYAN 10:00-11:00

a.m.

11:00-12:00 a.m.

TINIG NG KABATAAN • Features issues that help uplift moral values and development of the youths.

• Activities of youths LUZVIMINDA FESWAY 12:00-1:00

p.m.

DAMAG ITI LAWAS ( Summary of Local News for the Week)

• A rundown of news events happened during the week

1:00-2:00 p.m.

KUMPLETOS REKADOS • Features local songs, poems, and jokes, riddles, and the like.

• It airs requests and dedication/greetings from listeners

ZEFORA BOSONGAN

(44)

40

2:00-3:00 p.m.

CHRISTIAN MUSIC ON RADIO &

INFORMATION

• Airs gospel songs

• Shares inspirational messages

LUZVIMINDA FESWAY 3:00-4:00

p.m.

4:00-5:00 p.m.

MUSIC

EXTRAVAGANZA &

BITS OF INFORMATION PART 11

• Musical program

• News updates/feature news

• PSAs

ARLENE FAGYAN 5:00-6:00

p.m.

SUNDAY PROGRAM February-December 2009

TIME PROGRAM TITLE PROGRAM DESCRIPTION ANCHORPERSON/S 6:00-7:00

a.m.

RNB MORNING SOUNDS &

INFORMATION

• Musical program

• News updates/news features

ZEFORA BOSONGAN

7:00-8:00 a.m.

MORAL RECOVERY PROGRAM

• Disseminates issues/information related to moral values

MRP-VFCI/ ZEFORA BOSONGAN 8:00-9:00

a.m.

RNB MORNING SOUNDS &

INFORMATION

• Musical program

• News updates/news features

ZEFORA BOSONGAN

9:00-10:00

a.m. MUSIC MAESTRO

PART 1

• Musical Program

• Entertains requests and dedications

• PSAs

CEASAR BOGUEN 10:00-11:00

a.m.

11:00-12:00 a.m.

RNB MORNING SOUNDS &

INFORMATION

• Musical program

• News updates/news features

ZEFORA BOSONGAN

12:00-1:00

p.m. MUSIC MAESTRO

• Musical Program

CEASAR BOGUEN

(45)

41

1:00-2:00 p.m.

PART 11 • Entertains requests and dedications

& PSAs 2:00-3:00

p.m. MUSICAL VARIETY &

INFORMATION

• Musical program

• News updates/news features, and PSAs

APOLLO PADAEN 3:00-4:00

p.m.

4:00-5:00 p.m.

5:00-6:00 p.m.

Pigura

Figure 1. Map of Mountain Province   showing the location of the study
Table 2.  Radio program preferences among listeners of DWFR Radyo ng Bayan-Bontoc              PROGRAMS FREQUENCY
Table 6. Frequency of listening among the respondents

Mga Sanggunian

NAUUGNAY NA DOKUMENTO

PHILIPPINES¥ KARIN A CoNSTANTINO-DAviD AND OFELIA REGAI.A-ANGANGCO Much of the interest in urban poverty research in the Philippines has been generated by various programs,